AN 'ADAPTIVE' BRAND
The Adaptive Bean Coffee Co. is a fully realized brand system designed as a comprehensive showcase for every feature and workflow scenario within the Flexitive app. Built with a wide range of modular element types—typography, imagery, product variants, promotional layouts, and dynamic content structures—the system is intentionally flexible and scalable.
Its structured yet adaptable framework allows content to seamlessly reflow, resize, and transform across formats, demonstrating how Flexitive handles real-world production demands. As a result, Adaptive Bean functions not just as a brand example, but as a practical proof-of-concept for how any brand, agency, or publisher can operationalize automation within Flexitive.
The Adaptive Bean Coffee Co.
OPPORTUNITY
Create a scalable & functional brand, allowing Flexitive to be demoed in any circumstance.
HOW IS THIS ACHIEVED?
By having a large brand asset library with all supported file types.
.SVG
.PNG
ANIMATED .SVG
And using those assets to create real-world design executions to open up the possibilities whens someone sees Flexitive for the first time.
INTERACTIVE CLICK-THROUGH
.JPG
ANIMATED TRANSPARENT .WEBM
PUSHDOWN EXPANDABLE
.MP4
ANIMATED FLEXITIVE GLOBAL ASSETS
ISI/LEGAL WIDGET
RESPONSIVE WALLPAPER