Tarps Off
Invitational

BRANDING, SOCIAL, PRINT

The Tarps Off Invitational branding blends a retro-modern sensibility with a refined, sport-forward aesthetic inspired by the natural palette of a golf course. Deep greens and warm sand tones reference fairways and bunkers, grounding the identity in the environment of the event while maintaining a timeless, understated feel. The logo system is intentionally flexible: it can be deployed as the full circular mark, distilled into the bold “TOI” monogram, or used as clean typographic “Tarps Off Invitational” text depending on context and scale. Rounded forms from the logo are carried throughout the branding, used to create masks, frames, and supporting graphics, reinforcing consistency and giving the system a cohesive, recognizable visual language across all applications.

Information Package

A concise info package designed to orient all participants at the start of the Tarps Off Invitational, outlining the tournament format, rules, scoring system, teams, matchups, and accommodations.

Social Media Content

Tarps Off Invitational branded Instagram post and story templates featuring transparent image areas that allow any photo to be placed underneath were provided to all attendees to enable real-time content sharing. They were also used on the event’s Instagram account to promote the tournament champions, and the closest-to-the-pin contest winners.

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586 Event Group

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Sportsnet Lounge: Tradition Wall (Rogers Place)