Victory Sporting Club
BRANDING, UX, PRINT, DIGITAL, APPAREL Victory Sporting Club is a lifestyle brand + club, founded in Toronto, committed to celebrating excellence in sportsmanship and the hot pursuit of victory. The featured products are decorative handmade wood hockey sticks for NHL's 'Original 6' teams.
Web Shop
The web shop UI draws from mid-20th-century utilitarian design, specifically the visual language of 1960s–70s sporting event tickets. A minimalist layout, bold blocky typography, and a restrained color palette create a mechanical, functional feel reminiscent of printed material from that era. Together, these elements evoke a practical, no-nonsense aesthetic that reflects the cultural mindset of the time—focused on clarity, efficiency, and purpose over decoration.
The ‘Original 6’ Collection
The Original 6 Collection highlights legends from each team: Darryl Sittler (Toronto), Jean Béliveau (Montreal), Andy Bathgate (New York), Gordie Howe (Detroit), Bobby Orr (Boston) & Stan Mikita (Chicago).
Carefully crafted by hand, each stick is a 1-of-1 containing a one-of-a-kind tape job on the blade and upper shaft, and a custom VSC monogram burned onto the wooden stick.
Darryl Sittler (Toronto Maple Leafs)
Jean Béliveau (Montreal Canadiens)
Andy Bathgate (New York Rangers)
Gordie Howe (Detroit Red Wings)
Bobby Orr (Boston Bruins)
Stan Mikita (Chicago Blackhawks)
