World Cup of Hockey: Coasters

PACKAGE DESIGN

Part of the takeover campaign for the 2016 World Cup of Hockey taking place in Toronto, was to distribute drink coasters to all the bars & restaurants in the city to garner excitement for the tournament and to get the city to root for it's home country. The front of the coaster is made to resemble the front of Team Canada's home jersey, containig the white leaf logo, along with the catchphrase CANADA vs THE WORLD. The back of each coaster highlights a different star player from Team Canada, made to match the players jersey with their name & number.

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The Process

For both the front & back of the coaster, involved transforming vector graphics of the logo and each players name & number into realistic jerseys that can fit in the palm of your hand.

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